Neal Schaffer

Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook

A guide for small business owners and entrepreneurs to master digital marketing in today’s fast-paced, digital-first economy.

In Digital Threads, renowned digital marketing consultant and Fractional CMO Neal Schaffer offers actionable insights and practical strategies that have helped businesses and entrepreneurs achieve their marketing goals. Drawing on over a decade of experience, Schaffer provides a comprehensive playbook that demystifies digital marketing and empowers the reader to: Develop a Winning Mindset; Master Modern Marketing Channels; Create Compelling Content; Optimize for Success; Scale Your Efforts; and Leverage AI and Technology.
Schaffer provides step-by-step frameworks, real-world examples, and innovative approaches that make complex concepts easy to understand and implement. Starting or looking to refine existing strategies, this book can be a resource for achieving measurable results and sustained growth.